The Passport to Healthy Skin event by PopSugar featured 5 interactive element sites and a “passport stamp” for each site. Consumer interactions came in the form of a yoga area, healthy refreshments, an affirmation station, a makeover tent, and a branded photo opp, and a skin care area featuring samples from our vendor partner, Simple. Once the entire “passport” is stamped, the consumer got a complete “Must Have” box by PopSugar.