The Landshark Fin-Tastic Voyage was a large-scale sampling promotion and beach party created as an adults-only event for both Landshark Lager and Margaritaville 5-o’Clock Cocktails. We set up branded party areas at EVERY major beach down the East Coast from the Jersey Shore to the Florida Keys during a Summer-long tour to sample full-size bottles of Landshark Lager and full-size cans of Margaritaville 5-0’Clock Cocktails to happy adult beach goers.
Interactive elements including branded games, music, trivia, and full samples of alcohol products. A staff of up to 20 BA’s, promo models, set/strike crew, and field managers manned this event through the entire Summer tour.
At the end of the tour we held a concert at Jimmy Buffet’s Margaritaville in Key West, FL to a captive audience while promoting the lifestyle beverage at the vanguard location.
We Do It All, And We Go Beyond.
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